Ali Abarchaman is our Brand Ambassador.

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Since our first steps, Ali does notonly represent the public image ofAxel P, but knowing perfectly its mission, vision and values is the goal as it positively involves customers, inspiring and guiding them in the purchase process.

A great brand awareness creator with studies carried out in the USA behind him: doctorate in literature and specialization in Shakespearean dramaturgy.

Debuts in fashion as a model for Abercrombieand Fitch.

He moved to London and collaborates with important brands such as Fendi, Armaniand Moschino.

In the marvelous Maifayrhe is considered a reference of elegance and charisma and in the exclusive London district he collaborates with the most renowned clubs.
He owns Voyageelgant, a travel company that offers extra-luxury holidays between Turkey and Greece.

Finally, Ali has created and manages Cachecacheclub, the well-known restaurant and nightclub in the heart of Covent Garden, an intriguing and reserved place where you can listen to live music.